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Press officers, where are you?

09. Mar 2020

by Nicole Gauger 0

by Nicole Gauger

As a press agency for IT-Companies, we sometimes receive requests from editorial offices to write articles for them. This calls for research, gathering of statements, and more. You would expect, of course, that the websites of companies offering relevant products and services would be a good source of information. But in practice, this is often not the case.

When will you be publishing our press release?

02. Sep 2019

by Nicole Gauger 0

by Nicole Gauger

Not too long ago, in the editor’s office: The telephone rings. The editor picks up. A friendly voice on the other end says, “Hi, this is Lauren Miller from Pushy PR. We sent you a press release a few weeks ago and I just wanted to check if and when you’ll be publishing it.” Before the editor can even answer, Lauren starts describing the release's subject matter in incomprehensible technical jargon. She concludes her lecture by saying, “That’s got to be really relevant for your readers.”

Publishing press releases at the right time

20. Nov 2018

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by Bianka Boock

“Half of success is knowing the right timing.” This quote from French politician Maurice Couve de Murville is as relevant to his life as it is to publishing press releases. It’s not just the content that influences whether an editor will pick up a press release: it’s also about when the company puts out that release.

Distributing press releases – Less is more

13. Nov 2018

by Nicole Gauger 0

by Nicole Gauger

It never ceases to amaze us when we see the range of subject matter that press offices and PR agencies send to editorial offices. One of our tasks as a communications agency is to maintain an information portal, which is all about communicating product information internationally. Here, readers will find news, background information and case studies from the fields of technical documentation, product information management and internationalisation. This makes it all the most astonishing that our editorial mailbox frequently receives press releases announcing new online banking solutions, offering water condensers for the office or changes of management in tour companies

Seven things businesses can learn from the IFRA World Publishing Expo and DCX Digital Content Expo

11. Oct 2018

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by Bianka Boock

While the IFRA World Publishing Expo und DCX Digital Content Expo, currently taking place in Berlin, are primarily for specialists in the news and media industry, these events do still deliver teachable messages for businesses in general – and the IT industry in particular. Having taken a look around on the first day of the show, we’ve compiled a few things we’ve learned – seven in one, you might say.

Let your language do the work

21. Aug 2018

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by Nicole Gauger

When you come back to work after the summer holidays, remember to bring your language skills with you! Language is an important tool for conveying your message, far too important to – figuratively speaking – leave behind on holiday. This applies to all of your business communications. The right type of language will build trust and influence purchasing decisions. But what is the “right” language?

Blogging – A way out of the content dilemma

05. Jul 2018

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by Bianka Boock

Many decision-makers underestimate how many newsworthy updates their company produces. Requests for news always produce consistently meagre results: “We haven’t got anything in particular”, “Same as usual”, or “Ask us again in a couple of weeks”. As a result, they tend to think of blogging as a distraction, something only for big businesses. The logic is: if our news isn’t enough for a press release or specialist article, then it’s certainly not enough for a blog post. But this is a false premise: in fact, nothing is more suitable than a blog post.

How authors determine the value of editing

25. Jun 2018

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by Bianka Boock

Too many texts, too little time – or simply the same subject matter over and over again. Authors who find themselves in this situation often fail to polish their submissions to a publishable standard. Instead, they send it to an editor with a request for a “quick check”, leaving the job to them – or simply to the person or organisation publishing the article. But this can be to the detriment of the text itself, which consequently fails to reach its true potential. To see why, it may help to take a look at what editing actually is.

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