by Bianka Boock

By Bianka Boock

“Half of success is knowing the right timing.” This quote from French politician Maurice Couve de Murville is as relevant to his life as it is to publishing press releases. It’s not just the content that influences whether an editor will pick up a press release: it’s also about when the company puts out that release.

by Nicole Gauger

by Nicole Gauger

It never ceases to amaze us when we see the range of subject matter that press offices and PR agencies send to editorial offices. One of our tasks as a communications agency is to maintain an information portal, which is all about communicating product information internationally. Here, readers will find news, background information and case studies from the fields of technical documentation, product information management and internationalisation. This makes it all the most astonishing that our editorial mailbox frequently receives press releases announcing new online banking solutions, offering water condensers for the office or changes of management in tour companies

by Bianka Boock

by Bianka Boock

While the IFRA World Publishing Expo und DCX Digital Content Expo, currently taking place in Berlin, are primarily for specialists in the news and media industry, these events do still deliver teachable messages for businesses in general – and the IT industry in particular. Having taken a look around on the first day of the show, we’ve compiled a few things we’ve learned – seven in one, you might say.

by Bianka Boock

by Nicole Gauger

When you come back to work after the summer holidays, remember to bring your language skills with you! Language is an important tool for conveying your message, far too important to – figuratively speaking – leave behind on holiday. This applies to all of your business communications. The right type of language will build trust and influence purchasing decisions. But what is the “right” language?

by Bianka Boock

by Bianka Boock

Many decision-makers underestimate how many newsworthy updates their company produces. Requests for news always produce consistently meagre results: “We haven’t got anything in particular”, “Same as usual”, or “Ask us again in a couple of weeks”. As a result, they tend to think of blogging as a distraction, something only for big businesses. The logic is: if our news isn’t enough for a press release or specialist article, then it’s certainly not enough for a blog post. But this is a false premise: in fact, nothing is more suitable than a blog post.

by Bianka Boock

by Bianka Boock

Too many texts, too little time – or simply the same subject matter over and over again. Authors who find themselves in this situation often fail to polish their submissions to a publishable standard. Instead, they send it to an editor with a request for a “quick check”, leaving the job to them – or simply to the person or organisation publishing the article. But this can be to the detriment of the text itself, which consequently fails to reach its true potential. To see why, it may help to take a look at what editing actually is.